Startups can be so messy in the beginning.
LifeZette already has a new political editor — it’s Keith Koffler, proprietor of the White House Dossier blog.
The site originally hired White House correspondent Neil Munro, formerly of The Daily Caller, for the job. His departure has been a mystery.
Strangely, on the day the site launched, Munro was in Paris. Quin Hillyer, who still works for the site, was listed as political editor.
“I have taken a full time job with LifeZette, leading its Polizette webpage, which is the political section of the site,” Koffler announced on the White House Dossier site Thursday.
He seems rather pumped to be there.
“LifeZette focuses a broad range of issues facing the nation and our lives – politics, parenting, faith, health and pop culture – addressing the changes that are rapidly occurring in our society and that adversely affect our future,” he wrote. “I am very excited, because I feel like I’m not just part of a publication, but part of a cause.”
Koffler said he’s assembling a team of reporters. He said he, too, will write for the site.
The Mirror reached out to Munro for comment as well as Koffler. I’ll run their remarks when and if they arrive.
In an unusual relationship, he’s going to keep writing White House Dossier and will crosspost his work for LifeZette on his own site.
Let’s hope this one lasts.
UPDATE: Asked for comment, Koffler gave The Mirror the following statement:
“I’m thrilled to be part of LifeZette, a website that takes a unique approach among conservative media outlets by providing news, information, and commentary across a spectrum of areas people care so much about – politics, parenting, health, faith, and pop culture. I’m looking forward to helping readers make sense of the sometimes opaque world of politics while providing them with exciting and interesting news and analysis concerning issues that matter to them.
“I will also write pieces for LifeZette while steering its growing political reporting team. And I’ll continue my White House coverage as editor of White House Dossier.”