Dating app behemoth Tinder added a new feature on Thursday where users who really, really, super like someone can swipe up instead of just swiping right.
Previously, Tinder users would swipe left if they disapproved of a prospective date, and right if they were interested in the person. But now, the dating company added a feature called “Super Like” allowing amorous people to swipe up if they are extremely interested in talking or going on a date with another user.
“Tinder is known for being fun to use, but at heart we’re about forging real connections between people,” Tinder CEO Sean Rad said. (RELATED: Tinder Reveals Which Colleges Have The Hottest Students)
The dating app company created the super like swipe to filter out less serious romantic interests, according to Forbes, allowing users to show one another there is a serious, deeper attraction than with a person who gets a right swipe. When a profile is swiped up, a little blue star appears, praising the person as more attractive and likable than other matches.
The feature was first tested last month in Australia, according to Tinder’s blog, and research showed people who swiped up had 70 percent longer conversations on the app, than people who swiped right.
There’s a catch, however, to the super like swipe: People can only swipe up once a day, unless they upgrade and pay for Tinder Plus. The paid subscription allows users to swipe up no more than five times a day.
“We’re committed to continually improving Tinder and we’re confident with Super Like’s early success that it’s an effective and engaging step on that journey,” Rad told Forbes.
The company announced the new feature with a riveting mock movie trailer featuring models Erin Heatherton and Nina Agdal.
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