Taste Invaders: Chipotle Remakes Classic Video Game To Fight GMOs

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Guy Bentley Research Associate, Reason Foundation
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Chipotle is attempting to breathe new life into its anti-GMO crusade by releasing its own take on the classic 1970s video game Space Invaders.

Titled “Taste Invaders,” the player controls a Chipotle burrito that shoots away the advance of additives like Sodium Alginate and Polysorbate 80.

The hostile additives are portrayed in the forms of lab flasks and elements on the periodic table. Extra points are awarded for shooting down the so-called “additive motherships” of burgers, pizzas and subs.

The game brands itself as “a galactic battle against artificial ingredients,” on its homepage. If you are hit three times the burrito explodes and the player will be greeted with a treasure of witless puns such as “you’ve been fast fooded.”

Chipotle made waves April 27 when it declared it was the first national restaurant company to go totally GMO-free and launched a “G-M-Over it” publicity campaign.

But the company has since run into trouble with a class action lawsuit being filed on behalf of California consumers alleging the company’s in violation of the Federal Food, Drug and Cosmetic Act and is misleading consumers about the company’s use of GMOs.

Colleen Gallagher, who is filing the suit, claims Chipotle’s marketing campaign was intended to appeal to health and environmentally-conscious consumers who are willing to shell out extra cash for food that meets their higher standards.

GMOs have become a hot-button political issue with many Democrats demanding GMO foods be labeled as such. But the party is far from united in its skepticism of the products.

Democratic Sen. Claire McCaskill mocked the double standards of activists who campaign ferociously on the issue of climate change but refuse to apply the same reasoning when it comes genetically modified organisms.

“It’s ironic to me that the same group that’s pounding the table about climate change wants to ignore the science with GMOs,” McCaskill told an audience at the Bay Farm Research Center Sept. 2.

Over the last 10 years, more than 1,700 studies have been conducted examining GMO foods — all of which found they were safe to eat.

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