Republican presidential candidate Ben Carson is taking a new approach to presidential ad campaigns by dropping a rap song to garner votes.
The song titled “Freedom” will play on the radio waves in Miami, Atlanta, Houston, Detroit, Birmingham, Alabama, Jackson, Mississippi, Memphis, Tennessee and Little Rock, Arkansas for a cost of $150,000, according to ABC News.
Rapper known as Aspiring Mogul raps in the 60-second ad, while clips of Carson’s speeches are cut into the song. At one point, Carson says, “America became a great nation early on not because it was flooded with politicians but because it was flooded with people who understood the value of personal responsibility, hard work, innovation and that’s what will get us on the right track now,” and later in the song talks about freedom.
Carson campaign spokesman Doug Watts explained the logic behind the ad, which targets young black voters, saying “Reaching them on a level they appreciate and follow and see if we can attract their consciousness about the election. They need to get involved and express their voice through their vote.”