Are you the kind of person who likes the Home Shopping Network but thinks it could be massively improved with a lot less jewelry and a lot more firearms and concealed weapons apparel for women?
If so, next year will be a banner year for you because GunTV, a new, 24-hour live-shopping channel dedicated to the sale of guns and gun-related gear, is scheduled for a January 2016 launch.
Louisiana-based Sports South, a 174-year-old distributor of guns and ammunition, is a partner in the channel.
The GunTV programming schedule will include a mix of live shopping segments, firearms safety public service announcements and infomercials about guns, ammunition, gun accessories and outdoor goods and apparel.
“All kinds of firearms, munitions, outdoor and shooting sports products” will be available, the GunTV website explains to prospective sellers. “Each product is reviewed for attributes that have the best opportunity for success. Items should have many of the following attributes: best value to the GunTV consumer, new, revolutionary, demonstrable, exclusives, collectable, unique, problem solving, solution oriented, quality.”
Sports South will be the middleman in the GunTV operation. Once a customer places an order from GunTV, Sports South will ship the product to a retailer near the customer. The retailer will then handle any necessary background checks.
“The team at GunTV has an extensive background in television shopping networks, a well-established method of reaching consumers that has been absent from the shooting sports industry,” Sports South president Tripper Dickson said in a statement obtained by The Atlanta Journal-Constitution. “Sports South is delighted to help GunTV bring this innovative concept to our industry and our strong network of retail dealers.”