Hillary Clinton’s attempt at pandering to Hispanic voters backfired on Tuesday.
An article posted to the wealthy, 68-year-old white woman’s campaign website entitled “7 ways Hillary Clinton is like your abuela” led to the creation of the Twitter hashtags #NotMiAbuela and #NotMyAbuela.
“Abuela” is Spanish for grandmother. Clinton announced on Monday that she will become a grandmother for the second time. Chelsea Clinton and her millionaire hedge fund husband, Marc Mezvinsky, have one daughter.
In the post, Clinton’s campaign asserted that the Democrat is just like an average Hispanic grandmother because “she worries about children everywhere” and “she knows what’s best.” Her harsh criticism of Donald Trump was cited as a plus, as was her support from Puerto Rican musician Marc Anthony.
But many Hispanic Twitter users saw through the political ploy.
For starters, they noted that Clinton doesn’t speak Spanish. Others pointed out that Clinton has not worked in the same kinds of jobs that many Hispanic grandmothers have had to work.
My abuela doesn't speak English & can make better empanadas. Calm down with the comparisons. #NotMiAbuela #hispander https://t.co/WdYhNq3ugk
— Monica Castillo (@mcastimovies) December 22, 2015
Hillary Clinton #NotMiAbuela cuz mine doesn't make shady deals – at the expense of poor communities and poc – to get ahead
— Emilio Vicente (@emiliovcnt) December 22, 2015
My grandmother doesn't have a steady income and has no wealth. @HillaryClinton's a multimillionaire. #NotMiAbuela
— Aura Bogado (@aurabogado) December 22, 2015
@brwneyedamzn Why would @HillaryClinton think this is ok? She should be ashamed smh #notmyabuela #notmygrandma #notmynana #NotMyCandidate
— Chasing The Promise (@promisechaser) December 22, 2015
For other Clinton critics, the obvious political calculation behind the post was too much to handle.
The @HillaryClinton campaign pimping out 'abuela' to endear her to the latin community is insulting! #notmyabuela https://t.co/Faq4EwIsR3
— Nikki Strong (@IAMNikkiStrong) December 22, 2015
I wonder whose bright idea it was for the Hillary Clinton campaign to do this disingenuous abuela thing. #NotMiAbuela
— Adriana Maestas (@AdrianaMaestas) December 22, 2015
THIS LIST THO. It's like the algorithm is: Spanglish + talk about "respeto" + Hillary gif + Marc Anthony = Latino Vote
— Gabe Gonzalez (@gaybonez) December 22, 2015
Others accused the candidate of “Hispandering.”
#NotMyAbuela. #Hispandering just hit a new low. https://t.co/uwsaX5HZL5
— Poonta Kinte Cloth (@lenubienne) December 22, 2015
#Hispandering at its worst by @HillaryClinton campaign leads to #NotMyAbuela https://t.co/C21tI77AMc
— Latino Rebels (@latinorebels) December 22, 2015
During her current White House bid, Clinton has flip-flopped on a number of immigration-related issues. While she once opposed granting driver’s licenses to illegal aliens, she now supports doing so. She’s also said that she will go beyond President Obama’s executive amnesties by allowing even more illegal aliens to stay in the U.S.