A Doritos ad aired during the Super Bowl is developing into one of the silliest political spats ever seen, with pro-abortion groups decrying its content while anti-abortion groups do a victory lap.
The ad itself is quite simple. A woman is receiving an ultrasound while her husband stands by munching Doritos. The woman upbraids the man for eating in the room, only for the baby to rush out prematurely in pursuit of some tasty Doritos.
A somewhat funny concept? If only. NARAL, an advocacy group promoting abortion rights, immediately attracted widespread ridicule for denouncing the ad as “anti-choice” because it relies on “humanizing fetuses.”
— NARAL (@NARAL) February 8, 2016
But now certain writers and media outlets are doing the same thing, citing the ad as a grand victory for their cause.
“[The] Doritos Super Bowl Ad Shows Why Pro-Lifers Are Winning,” The Daily Signal, the news site of The Heritage Foundation, declared Monday. “the fact is that — no doubt partially due to ultrasound technology — moms and dads are now developing relationships with their children long before the due date.”
National Review pitched in as well, saying “Doritos exposed the weakness of the pro-abortion worldview” by showing a fetus as a “tiny human being.” Texas Right to Life released a statement saying “Doritos acknowledges the awareness, feelings, and humanity each tiny life possesses.”
All of this over a 30-second ad that, it’s worth noting, wasn’t even made by Doritos. Instead, it was fan-produced (by an Australian) for the brand’s “Crash the Super Bowl” contest. The competition encourages Doritos fans to film their own ads and submit them for a chance to air during the Super Bowl. While Ultrasound was picked to be a finalist by Doritos, its appearance during the Super Bowl was due to voting by Doritos fans.
As such, attributing any kind of pro-life intent to marketing execs at Frito-Lay is premature, to say the least.
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