A Washington D.C. lawyer received over 100 texts from hungry Chipotle customers looking for a free burrito because the Mexican food chain issued an apology promotion to win back consumer goodwill after its recent E. coli outbreak.
Chipotle’s E. coli scare prompted the chain to close every single store Monday morning for a nationwide briefing on new health measures to prevent another medical crisis. The chain also announced a one-time free burrito promotional effort to build back customer trust, easily redeemable by simply texting “RAINCHECK” to 888-222. If you accidentally added an extra 2 at the end of the number, however, you ended up connecting with Hank Levine, an attorney in D.C., reports Tech Insider.
“It started this morning around 9:00 a.m. when I suddenly got a text that just said, ‘raincheck,” Levine told Tech Insider. “Curious, I wrote back with a question mark. The person said, ‘I want my burrito.’ I told them they had the wrong number.”
— Henry Levine (@BethesdaHank) February 8, 2016
Levine had to tell them he was not actually a Chipotle store and they had the wrong number. Some of the more rabid Chipotle diners did not take the news well, lashing back at Levine and demanding their food, reports WUSA9.
After responding to one person with a text, “You didn’t text Chipotle” the person responded, “Where’s my free burrito bitch.”
Levine also took note of how freaked out his local Chipotle was over the incident and potential loss of over 100 customers. Following the E. coli outbreak Chipotle’s share prices suffered devastating losses, dropping as low as $405 from October highs of $750.
“The manager shrieked and called everybody else over to look at my cell phone,” Levine told Tech Insider. “The Chipotle staff were concerned about the 50 or 60 people who thought they were going to get burritos, but now aren’t.”
Chipotle’s corporate management was made aware of the problem and are sending Levine a bunch of gift cards for the trouble and inconvenience.
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