A major national union plans to launch a Spanish-language media blitz in Colorado Tuesday to encourage local Latinos to vote for Democratic presidential hopeful former Secretary of State Hillary Clinton.
The Service Employees International Union (SEIU) decided Nov. 17 to endorse Clinton for president. The union has since worked in states across the country to mobilize voters and volunteers to support her. Its latest effort involves Spanish television and radio advertisements to encourage Latinos in the Denver-area support Clinton, reports the local CBS News affiliate.
“They insult her, she keeps going,” the ad declares in Spanish. “They insult us, and we keep going. She doesn’t quit, and we don’t quit — because some things are too important. Until we have a fair minimum wage and access to care for our parents and our children, she will never stop fighting. Our fighter, defender, and champion. Our President: Hillary Clinton.”
Clinton has won vast support among national unions, with the SEIU remaining the biggest, but a growing base of local chapters are supporting her primary rival Sen. Bernie Sanders. Sanders has been much more aligned with the labor movement, but Clinton has been deemed more electable by national leaders.
Labor for Bernie has been at the forefront of the union push for Sanders. It is a coalition consisting mostly of local chapters, but a few national unions have also signed on in support. Labor movement icon Larry Cohen is helping lead the coalition. Cohen previously served as president of the Communications Workers of America, which has also endorsed Sanders.
National unions have worked to silence the growing support for Sanders among members and local chapters. Close to two dozen national unions released a statement Monday claiming the vast majority of their members support Clinton. SEIU Nevada passed out flyers recently touting her support of the $15 minimum wage, but left out she doesn’t support it on the national level.
AFL-CIO is one of the few remaining national unions to have not yet made an endorsement. It is the largest labor organization in the country and its endorsement could be very beneficial to the candidate selected. Nevertheless, the union decided for a second time last week to delay endorsing anyone for president.
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