Comedic rapper Lil’ Dicky has been featured in a new “Madden” video game promo where he subtly tries to turn NFL stars against each other.
Dicky is filmed playing the game one-on-one against Rob Gronkowski, Von Miller and Antonio Brown while trashing the two players who aren’t present. (SLIDESHOW: This Gorgeous Olympian Loves To Show Off Lots Of Skin)
“Madden,” which is produced by EA Sports, has gotten much more creative in the past few years with marketing campaigns. “Madden 15” featured Kevin Hart and Dave Franco in a mini-production to promote the game. (SLIDESHOW: This Gorgeous Woman Might Be The Sexiest Girlfriend In The NFL)
“Madden” just keeps getting better and better.