Comedic rapper Lil’ Dicky has been featured in a new “Madden” video game promo where he subtly tries to turn NFL stars against each other.
Dicky is filmed playing the game one-on-one against Rob Gronkowski, Von Miller and Antonio Brown while trashing the two players who aren’t present. (SLIDESHOW: This Gorgeous Olympian Loves To Show Off Lots Of Skin)
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“Madden,” which is produced by EA Sports, has gotten much more creative in the past few years with marketing campaigns. “Madden 15” featured Kevin Hart and Dave Franco in a mini-production to promote the game. (SLIDESHOW: This Gorgeous Woman Might Be The Sexiest Girlfriend In The NFL)
“Madden” just keeps getting better and better.