Actor Paul Marcarelli, the horn-rimmed-glasses-wearing-dork who spent a decade touting Verizon’s network quality, is rival Sprint’s newest pitchman. Marcarelli was under contract as Verizon’s pitchman until the fall of 2011, when they informed him that they were taking their ads in a “different direction.”
Marcarelli’s first commercial aired Sunday during game two of the NBA Finals between the Golden State Warriors and the Cleveland Cavaliers. Sprint plans to run more print, broadcast and online ads in the following weeks.
Marcarelli was so ubiquitous with his line, “Can you hear me now” that he tells of the time he attended his grandmother’s funeral. As her body was being lowered into the ground, he heard the hushed voice of a family friend nearby: “Can you hear me now?”
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