Guns and Gear

Latest Anti Gun Control Ad Campaign Appeals To Women, LGBTQ

REUTERS/Jim Young

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Amber Randall Civil Rights Reporter

A group affiliated with the NRA plans to release an anti gun control ad Monday aimed at women and LGBTQ in the hopes to defeat gun control legislation proposed by California Lt. Gov. Gavin Newsom. The legislation would require background checks for the purchase of ammunition.

The first ad, released Monday by the Coalition for Civil Liberties, is geared toward women and features a young woman walking in a dark parking garage when an unknown assailant tries to attack her. When she reaches for her gun in her handbag, the weapon does not fire because there is no ammunition. At the end of the ad, the words “Take away our rights, Take away our lives” flashes on the screen.

Another ad is being planned for a Wednesday release. This one will be almost the same as the first ad, but will focus on the LGBTQ groups and their desire to protect themselves.

The Safety for All Act of 2016, supported by Newsom, requires background checks for all purchases of ammunition and outlaws all large-capacity magazines. The resolution has been a feature part of Newsom’s 2018 campaign for California governor.

The Coalition for Civil Liberties opposes the Safety for All Act of 2016 because they believe that it will limit ammunition sales and it infringes on people’s right to protect themselves and their families. Currently, they have a petition out to protest the measures in Newsom’s proposal.

Richard Grenell, the GOP operative behind the ads, said to TIME, “Because Gavin’s latest proposal goes too far and tramples on personal freedoms, he has opened up a real opportunity for those of us who believe in more civil liberties.Gavin is losing the traditional Democrat coalitions like women, the working class and the LGBT community who are challenging the progressive idea that the government should be the center of our lives.”

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