Business

American Apparel Scrambles For Cash With ‘Make America Gay Again!’ Clothing Line

REUTERS/Eric Thayer

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Amber Randall Civil Rights Reporter

American Apparel is launching a new line of clothes in support of the LGBT community and the Equality Act.

Inspired by Republican presidential candidate Donald Trump’s “Make America Great Again” campaign slogan, the line features a shirt and tank top that have phrases like “Make America Gay Again!” or “Make America LGBTQ Again.”

The Equality Act, introduced to Congress by Sens. Jeff Merkley, Tammy Baldwin, and Cory Booker, and Reps. David Cicilline and John Lewis, creates precise protections against discrimination according to a person’s gender identity or sexuality when it comes to hiring, housing, federal funding, public spaces, jury service and more. The bill was introduced last year and has yet to be passed.

In 2015, reports of American Apparel’s financial issues came to light. According to 2015 reports, American Apparel had a negative cash flow since 2013 and had for the past five years approximately $340,000 million in losses. It declared bankruptcy in October of 2015.

The company released a 2015 plan to get back on track financially, which included re-branding the company as more “socially conscious.” The company was criticized because of its highly sexualized advertising, which featured young girls and women in highly provocative poses.

Human Rights Campaign Senior Vice President of Communications and Marketing Olivia Alair Dalton said, “Today, LGBTQ people remain at risk of being fired, evicted or denied services in a majority of states simply because of who they are. That’s why we are fighting to pass the Equality Act — legislation that will protect LGBTQ people under our federal civil rights laws. We are excited about our partnership with the Ally Coalition and American Apparel, which empowers people to subvert the politics of hate and division by creatively speaking out for the equal rights and dignity of LGBTQ people.”

Thirty percent of American Apparel’s sales and 100 percent of sales at Human Rights Campaign’s hrc.org/shop will go to support the Equality Act and ending discrimination.

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