The UFC has sold for a staggering $4 billion.
Talent agency WME-IMG, Silver Lake Partners, Kohlberg Kravis Roberts and MSD Capital are combining to purchase the UFC, according to ESPN. (SLIDESHOW: These Are The Hottest Photos Of Ronda Rousey On The Internet)
“We’ve been fortunate over the years to represent UFC and a number of its remarkable athletes. It’s been exciting to watch the organization’s incredible growth over the last decade under the leadership of the Fertitta brothers, Dana White and their dedicated team. We’re now committed to pursuing new opportunities for UFC and its talented athletes to ensure the sport’s continued growth and success on a global scale,” WME-IMG co-CEOs Ari Emanuel and Patrick Whitesell said in a statement to ESPN. (SLIDESHOW: UFC Star Arianny Celeste Is Nearly
The UFC was originally purchased for only $2 million by Zuffa in 2001. Not a bad return on investment.