Twitter announced a deal Tuesday to live-stream selected programs from the Bloomberg Television Network.
The agreement with Bloomberg follows a series of moves by Twitter to live-stream sports and news.
The social media giant signed a deal with the NFL to live stream 10 Thursday Night NFL games this fall. Twitter also recently signed a deal in April with CBS News to live-stream coverage of both the Republican and Democratic National conventions in July.
The series of moves is part of a strategy by Twitter to integrate its ability to provide a platform for rapid reaction to live events, with a medium to watch the events unfold.
“Bloomberg will be able to offer new and innovative opportunities for their marketing partners,” Bloomberg Media CEO Justin B. Smith said in a statement about the partnership.
The agreement with Bloomberg grants Twitter the rights to live-stream the shows “Bloomberg West,” “What’d You Miss?,” and “With All Due Respect.” Additionally, Twitter will have the rights to stream Bloomberg’s network markets coverage. Twitter and Bloomberg agreed to split ad revenue.
“Bloomberg West” is the network’s tech news program airing live from San Francisco, “What’d You Miss?” airs at the closing bell, and covers global financial markets, and “With All Due Respect” is a political program hosted by journalists Mark Halperin and John Heilemann.
Bloomberg’s Television channel is distributed to cable television providers, but it’s also already widely available over digital platforms including Apple TV and Android TV.
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