Presumptive Democratic nominee Hillary Clinton and her campaign are launching a new app that will transform a user’s iPhone into a virtual election headquarters.
The app simply dubbed “Hillary 2016” has multiple features including various quizzes on the issues and “daily challenges to help elect Hillary Clinton.” The design is said to be based on popular simulation social network games like FarmVille, Recode reports.
The establishment of such technology is an apparent tactic to make information about Clinton and the Democratic party more accessible and aesthetically pleasing. The interface offers digital badges, much like the highly popular Pokémon Go, and tangible prizes when someone uses social media to share content from the app, according to TechCrunch.
“(You like badges, right?)” the application’s description on the online Apple store reads.
Clinton, who has had a number of controversies surrounding technology, is channeling the new trends of the 2016 election cycle. As the electorate grows older and the millennial voting bloc becomes more important for officials seeking public office, candidates are finding innovative and progressive means of outreach. Once considered mere novelties, Snapchat and Twitter, for example, are now necessary tools to promulgate key messages and reach the disenchanted youth voter.
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