Democratic nominee Hillary Clinton outspent Republican nominee Donald Trump by almost $100 million in ad placements through the next three months, according to an NBC report published Tuesday.
The ad tracking data was provided to NBC by SMG Delta. Clinton’s campaign and pro-Clinton SuperPAC Priorities USA Action reserved an additional $98 million ads for the rest of the general election through November.
The pro-Trump group Rebuilding America Now has just $817,000 in spending planned between now and November.
To date, Clinton has spent $68 million in ads, and pro-Trump groups Rebuilding America Now and the NRA Political Victory Fund spent over $6 million.
Clinton invested the most in the key battleground state of Florida, with $20,154,140 in ad placements. Statistics website fivethirtyeight gives Florida the highest chance of being the key to winning the general election, at 16.4 percent.
The second and third highest states are Ohio and Colorado, with almost $17 million and $10 million, respectively. Fivethirtyeight ranks Ohio as third most likely to affect the general election, and Colorado as eighth most likely to affect the outcome of the race.
$8 million of the Clinton campaign spending is set for the two weeks during the Olympic coverage.
Trump’s groups only have spending planned in three states to date: Florida, Ohio, and Pennsylvania.
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