Wisconsin Students Hawk ‘All Whites Are Racist’ Hoodies

Racist (Credit: Shutterstock)

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Blake Neff Reporter
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Several students at the University of Wisconsin-Madison (UW) are collaborating to sell a line of hoodies carrying provocative messages like, “All White People Are Racist,” and another variation that seems to promote anti-cop violence.

Eneale Pickett is a sophomore student at UW who also recently launched a page called, “Insertapparelshop on Etsy.” The shop offers hoodies for $30 carrying four different messages. One reads, “All White People Are Racist,” with the product description describing how this is allegedly the case.


“Racism has little to do with hatred and mostly to do with who has power,” the page says. “White folk or those who see themselves as white are given said power inherently regardless of socioeconomic class, education etc. This is why white men created race in the first place–to maintain power. Racism gave birth to the idea of race.”

“If I Encounter Another Cop With A God Complex I’m Going To Have To Show The World That They Are Human,” a message that seems to carry an implied threat of violence against police, another hoodie reads.

Other hoodies in the shop denounce homophobia and patriarchy. In addition to the hoodies, the shop also offers a t-shirt that reads, “Black Girl Magic.” Each of the garments is modeled by one of Pickett’s UW classmates.

“I want people to share this because white people hate talk about race in this country, so share it lets get this conversation going!” Pickett said in a Facebook post.

As of publication, the shop has only a single sale, but if he wanted to start a conversation, Pickett certainly got his wish. Since Pickett’s shop went live, he has become the target of numerous attacks and insults. But Pickett has remained defiant on his Facebook page, repeatedly posting screengrabs of insults he receives.

“What’s this a blm muslim bullshit mold loving asshole attempt at making money off of liberal pussy ass weak motherfuckers that don’t want to work???” one attack reads. “Welfare Queens and and [sic] Kings that sell drugs mooch off the government and the working fucks that pay your lazyass existence by a government controlled buy a Muslim loving anti-american piece of shit that should have been aborted.”

It’s not the first time Pickett has tried using racial activism to make money online. Last spring, he launched a GoFundMe attempting to raise $5,000 to make a video for a poem he wrote praising the beauty of dark-skinned women.

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