Facebook is trying to gain more advertising revenue, so it is expanding its reach into one of the largest and relatively untapped markets — Africa.
Africa, with an estimated population of roughly 1.2 billion people, could be a huge opportunity for the social media company to strengthen its stronghold on the social media world. The continent is essentially a “final frontier” for one of the world’s largest tech corporations.
Facebook gets a large portion of its money from advertisements. (RELATED: Facebook Is Getting Its Advertisements Around Ad Blockers)
Constructing a comprehensive digital advertising market in Africa that can attract startups may be a difficult task, especially if the technical infrastructure is not there.
“We’re still trying to figure out the model for our teams there. I’m doing a lot of travel back and forth between Lagos and Johannesburg…that’s not sustainable,” Nunu Ntshingila, head of Facebook Africa, told Quartz.
One of the satellites that Zuckerberg planned on using for this initiative was destroyed after a rocket owned by fellow tech entrepreneur Elon Musk exploded in early September.
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