After pulling its ads from a conservative media outlet for “hate speech,” corporate giant Kellogg’s was accused of supporting child labor overseas.
Kellogg’s announced Tuesday its decision to pull its ads from Breitbart News, a right-wing news outlet which is criticized for allegedly promoting offensive ideas.
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” Kellogg’s spokeswoman Kris Charles told Bloomberg.
“We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site,” she added.
Insiders suspect that a significant portion of Breitbart’s revenue comes from advertising. While viewership is up, the website has come under fire for some of its more provocative headlines, which have been called racist, sexist, and anti-Semitic.
While Kellogg’s opposes purportedly offensive media, it may be supporting child labor abroad.
Amnesty International traced products affiliated with Kellogg’s to Wilmar, a palm oil company which runs plantations in Indonesia.
“Companies are turning a blind eye to exploitation of workers in their supply chain,” Senior Amnesty International Investigator Meghna Abraham contends. “Despite promising customers that there will be no exploitation in their palm oil supply chains, big brands continue to profit from appalling abuses.”
Products are “tainted by shocking human rights abuses,” with “children as young as eight doing hazardous, hard physical work,” Amnesty International revealed.
“If we find, or are made aware of, any supply chain violations of our global palm oil principles, we work with the supplier to understand corrective actions and ensure they understand our commitments,” Kellogg’s Chief Sustainability Officer Diane B. Holdorf explained to Amnesty International. “If the concerns are not adequately addressed, we take action to remove them from our supply chain.”
Kellogg’s noted that only a small portion of its palm oil purchases come from Wilmar.
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