While nearly 50 percent of American consumers say that worker conditions are important to them, only a small majority of Americans are willing to cough up more money to support worker-friendly businesses.
The symbioses between businesses and their workers is on full display in America, as labor unions and businesses go head-to-head in negotiations over everything from hourly wages to working conditions. Americans are watching as the Fight For $15 campaign wages on in its push for a higher minimum wage and as independent ride-sharing services are suing to expand their rights in cities across the U.S.
These battles playing out in the public sphere are shining light on where Americans stand about the working conditions of the businesses they frequent, and what impact this knowledge has on their consumer preferences.
Some 53 percent of adults say that when they are choosing whether or not to use a business, its important for them to know the working conditions and hourly wages of their employees, Pew Research reports. Of that group, only 46 percent say worker treatment is not important in their decision making.
Americans report having great difficulty peeling back the curtain of the businesses they frequent to find out about working conditions. Only 23 percent say it is easy to get information about employee work conditions and pay, Pew reports. Even when consumers are able to get accurate information, some 67 percent say it is difficult to justify the extra cost involved in supporting such companies.
Of those that say that worker conditions and employee pay are important to them, 56 percent say it is hard to justify the extra cost.
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