President-elect Donald Trump won the election in November, and retailers can’t stock enough Trump-branded merchandise as supporters rush to get their memorabilia, according to a Monday report in the New York Post.
Mort Berkowitz has made a career of selling campaign memorabilia, including campaign buttons, watches, and flags. Sales increased in states like Minnesota, Iowa, Pennsylvania, and Missouri — areas that traditionally don’t purchase campaign memorabilia in large numbers, according to the Post.
“Before the election, I sold as much Trump merchandise as Hillary Clinton merchandise. That’s never happened for a Republican before. Trump supporters are passionate,” Berkowitz said.
In previous elections, Democrats made the majority of merchandise purchases, Berkowitz asserted. But in 2016, Trump supporters purchased memorabilia in record numbers for any Republican candidate.
Trump’s campaign also benefited from the phenomena. The famous”Make America Great Again” hats peddled by the campaign sold out just days after the election.
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