Uber Forced To Apologize After Surge In Pricing During Trump Protests

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Eric Lieberman Managing Editor
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Uber, the popular ride-sharing company, issued an apology Saturday night after people complained that its business model, which includes charging more during busy hours, was employed near and during protests at airports across the country.

Critics across the Twittersphere voiced their disapproval of Uber’s surge pricing during the demonstrations by using the hashtag “#deleteuber.” The protesters were publicly objecting President Donald Trump’s executive orders that temporarily bans immigration from several countries.

Some felt Uber was trying to profit directly off of the unrest, specifically the void in the marketplace created when taxi drivers went on a brief strike. (RELATED: Uber Forced To Pay Advocacy Group $2.38 Million For Not Picking Up Blind People)

People blamed Uber of undermining the taxi industry’s walkout.

But the ride-sharing company denies that was its original intention.

There is even some internal unrest at the ride-sharing company over Trump.

An Uber executive called President Donald Trump a “deplorable person” in a passionate email sent to colleagues following the 2016 presidential election, even comparing Trump’s victory to infamously tragic historic periods like Mao Zedong’s reign in China and the war in Darfur.

There were several protests outside Uber’s headquarters in San Francisco earlier in January, because some are unhappy with CEO Travis Kalanick’s role in Trump’s economic adviser group.

Kalanick later sent a letter to his employees detailing his criticism of Trump’s policy and how the company is reaching out to employees who are affected by Trump’s temporary immigration ban.

“We are working out a process to identify these drivers and compensate them pro bono during the next three months to help mitigate some of the financial stress and complications with supporting their families and putting food on the table,” Kalanick wrote to staff, a message that he also published on Facebook. “This ban will impact many innocent people—an issue that I will raise this coming Friday when I go to Washington for President Trump’s first business advisory group meeting.” (RELATED: Uber, Anheuser-Busch Use Self-Driving Truck To Deliver 45,000 Cans Of ‘America’)

Uber’s main ride-sharing rival, Lyft, wrote in an official company blog post that it plans on “donating $1,000,000 over the next four years to the ACLU to defend our constitution” and to help combat Trump’s decision.

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