A Japanese store created an online alteration website to serve gay and transgender customers who need their clothes fixed.
Website Madam M offers to alter or fix clothes for gay and transgender people who might be too scared to walk into a store themselves, reports the Japan Times.
“There are many places in cities where LGBT people interact, but there are also people in regional areas who are afraid to speak (about their concerns) to those around them,” Koki Hashimoto, the head of the website, told the Japan Times.
The website pointed out that transgender people may buy clothing that doesn’t fit correctly or is too masculine or feminine. Some may feel scared to tell people in person that they need clothes altered a certain way, the site added.
Madam M allows transgender and gay customers to request their alterations anonymously without fear of judgement. The website also features videos to help customers figure out their measurements and offers support via email to help with sizing.
“For starters, we want to make this a place where people feel free to consult with us,” Hashimoto went on.
Some United States stores are making the push to feature “gender neutral” clothing for young children. Martine Zoer launched Quirkie Kids after her son was told that boys don’t wear pink.
“It’s hard to find gender-neutral clothing,” said Kristin Higgins, a mother of a six-year-old girl. “I want her to just get up and put on the clothing without thinking of putting on a costume, an identity.”
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