The Trump Organization announced Monday its creating a patriotic themed hotel chain dubbed “American Idea.”
The three-star hotels will be a rebrand of Holiday Inn and Comfort Inn properties, beginning with three locations in Mississippi, Trump Organization CEO Eric Danziger announced, along with Trump sons Donald Jr. and Eric.
The hotels will have no connection to President Trump, and his name will not appear on any of the properties, Danziger told The New York Times.
The Trump organization’s business partner in this Mississippi business venture is an Indian-American family that owns Chawla Hotels. The owners of Chawla have seventeen hotels across the southeast.
Danziger mentioned that Trump’s oldest sons, who took over the business during their father’s presidential race last year, saw space for hotels in small and midsize cities, while traveling the country on the campaign trail.
“The reality is we should have something in those kinds of locations,” Danziger told The New York Times.
The “American Idea” hotels will be filled with objects important to American cultures including old school Coca-Cola vending machines and U.S.-made sundries in the bedrooms. It is a possibility many “American Idea” hotels will show up in both blue and red states, Danziger told The New York Times.
The Trump organization filed to trademark the “American Idea” name in April, 2016.
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