Apple ran a political ad during the NBA Finals seemingly meant to further the company’s climate change warrior campaign.
The iPhone maker aired a political ad entirely out of Live Photos of various nature shots along with the late astrophysicist Carl Sagan reading sections of his Pale Blue Dot, a 1994 speech that attempts to further the study of astronomy.
Sagan’s famous speech expounds upon the vastness of the universe in respect to the smallness of the planet Earth, and asks listeners to be good to each other and to the environment.
Apple’s CEO Tim Cook has been publicly excoriating President Donald Trump for vacating a climate accord his predecessor signed in 2016 that sought to reduce the country’s greenhouse gas levels by 28 percent of 2005 levels.
The company’s head honcho told reporters June 6 that the president should put his politics aside and sign the 200-member non-binding climate pact.
“But in terms of, ‘do you interact with politicians or do you not,’ my view is that first and foremost things are about, can you help your country and if you can help your country and you do that by interacting, then you do it,” Cook said. “The country eclipses politics.”
His Silicon Valley company’s vast solar power investments would have benefited had the White House kept the U.S. wedded to the Paris agreement. Apple acquired tax credits last year after kick-starting Apple Energy, a subsidiary company that produces and sells solar power.
The company won federal approval from federal regulators last year to start selling excess energy from its various California and Nevada solar farms. Instead of buying solar electricity from another operator, FERC’s approval gave Apple the ability to sell the juice from its own clean power plants.
Apple’s strategy bolstered Cook’s environmental credentials, gave them some independence from the broader U.S. electric grid, and allowed the company to take advantage of the investment tax credit (ITC), which helped reduce Apple’s tax burden. The credit gives breaks to owners of solar projects worth 30 percent of project costs.
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