Uber Tries To Win Back America’s Trust With Flamingly Gay Food

Grace Carr | Reporter

Food delivery service Uber Eats sent out a promotional email Friday advertising “Pride-themed treats for a great cause!”

People can order these colorful goodies between one and five o’clock Friday by searching “Pride” to find participating restaurants that have special menus for the afternoon. The company says it has partnered with local bakeries to deliver Pride-themed sweets and treats: “Order all colors of the rainbow from Jennivee’s Bakery, Mrs. Fields, and Candyality, among others.”

The rainbow offering of foods comes close on the heels of Uber’s investigation into workplace culture, a mass exodus of high-level executives, allegations of sexual assault and a lawsuit issued by tech giant Google.

Uber CEO and co-founder Travis Kalanick resigned Tuesday after Uber’s shareholders lost confidence in his ability to move the company forward. (RELATED: Uber CEO Resigns After Shareholders Revolt)

Now Uber may be looking for a more colorful strategy to rebrand itself following a series of damaging events.

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Tags : travis kalanick uber
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