Today only, Cuisinart cast iron cookware is on sale. Specifically, the deal includes three different items, each available in both light blue and cream colored.
Personally, I think the fact that they are 70 percent off is enough of a selling point, but the marketing folks went a different route, deciding to compare cast iron to Fight Club. Here’s their pitch:
The first rule of Cast Iron Cookware is the exact opposite of the first rule of Fight Club. You have to talk about how much your love it. You have to blog about it, tweet about it, Instagram it, and film yourself cooking with it. How else do you expect people to know how great you are at cooking with cast iron?
Below are the three different pieces of cookware available in their light blue form. Remember, they are also available in cream.
Cast iron pots and pans provide superior heat retention and even heat distribution, and the porcelain interior is ideal for cooking.
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