Several major fashion brands jointly agreed Wednesday to ban size zero models from participating in runway shows, in an attempt to discourage unhealthy body trends.
Luxury retail companies LVMH and Kering agreed to ban unhealthily thin models from the catwalk and ad campaigns, following a trend already set by brands like Louis Vuitton, Christian Dior and Gucci, the Washington Examiner reported.
“We wanted to move quickly and hit hard so that things really change. We’re trying to persuade as many others in our profession to follow us,” François-Henri Pinault, son of Kering owner François Pinault, told The Guardian.
The two companies also banned models under the age of 16 from walking in their runway shows.
“A young girl of 15 years old does not have the necessary experience to deal with the difficult world of modeling,” said Antoine Arnault, a member of the management team at LMVH.
Models must now present health certificates to their employers showing that they are a healthy weight and fit to work for the brands.
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