The founder of a feminist business school hopes to help women fight the “toxic masculinity” of capitalism by exploring the concept of a “feminine economy.”
“Through reading, journaling and writing, we work on unraveling our internalized sexism,” Jennifer Armbrust told Forbes in an interview published Thursday. “We address questions like: What’s our internal relationship with money and power? What is empathy in business? How do you build business structures that honor intuition and make room for rest?”
“For me this work is a site of deep integration,” she continued. “I’m pulling from so many different places, especially my body and my own journey.”
The school’s ideals “have been beautifully articulated by the second wave of black feminists,” Armbrust said, adding that she wants to build and grow those ideals. She said her inspiration for a “feminine economy” grew out of her thinking that capitalism rewards masculine behaviors and traits, and wanting to consider what a system that rewarded feminine traits would look like.
Armbrust said she’s not an economist and doesn’t aspire to be one, but rather directs her work at “people who want to thrive without compromising their creative integrity and political beliefs. These tend to be women and artists.”
The school website offers “12 Principles For Prototyping A Feminist Business,” although the word “business” does not appear until numbers 11 and 12. Numbers one and two read, “You have a body,” and “You are connected with the earth, the plants, and all living beings.”
The school’s twitter handle advertises “Embodied Business Consulting” and “Radical Entrepreneurship.”
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