Brazilian beauty pageant contestants wore 110 pounds worth of beef when modeling their “beef-kinis” to protest sexual harassment, in an advertisement for the “Miss BumBum Brazil” contest.
Miss BumBum Brazil, a beauty pageant judging women’s buttocks, offers a unique way to protest sexual harassment, the Huffington Post reported. Five beauty pageant contestants wore hunks of raw beef to protest sexual harassment with the message that “women are not just a piece of meat,” according to organizers.
The grueling shoot took around eight hours to complete, with women wearing heavy pieces of meat.
These women hope to follow in the footsteps of pop artist Lady Gaga who wore an infamous meat dress, according to Miss BumBum Brazil’s Instagram page.
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