The NFL and Verizon are set to make a new deal that would grant the telecommunications company further digital streaming rights, according to Bloomberg, a move that could help increase viewership.
The agreement would expand potential channels for the professional sport by allowing the broadcasts of games through internet-connected devices like tablets, phones, and advanced TVs. It would also expand a prior contract which allowed Verizon to offer streaming only on units of technology that had seven-inch screens or smaller — essentially meaning just a limited amount of phones.
The move is yet another one of Verizon’s bids to become a source of widely-watched programming. The corporation somewhat recently purchased Yahoo, and is combining it with AOL to create Oath, a digital media project. (RELATED: Verizon To Cut 2,100 Jobs After Yahoo/AOL Merger And Acquisition Finalized)
And the updated deal comes as the NFL’s ratings for television is dipping. Sources believe that the new contract has been signed, but the formalization of it has not yet been announced or confirmed. The deal, though, is expected to be announced shortly.
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