H&M apologized Monday for putting a black child model in a “Coolest Monkey” sweatshirt after customers complained that it was racist and threatened a boycott.
The Swedish fashion retailer offered apologies after being accused of racism for advertising their “Coolest Monkey In The Jungle” sweatshirt on a black child model, reported Buzzfeed News. The sweatshirt is no longer sold in the U.S., but is still sold online in other countries, added CNBC.
Another Twitter user called it a “projection of your neo-colonial thinking” since the white child model was wearing a “Survival Sweatshirt.”
So the black kid gets to wear the H&M sweater with “Coolest monkey in the jungle” and the white kid with “Survival expert”. This is beyond disgusting. It’s a projection of your neocolonial thinking. You won’t see me anywhere near your shops these days @hm pic.twitter.com/5FS9HHvhKu
— big_deen (@big_deen75) January 8, 2018
“This image has been removed from all H&M channels and we sincerely apologise for any offence this has caused,” an H&M spokesperson said to BuzzFeed News in a statement.
The retail giant is also reviewing their internal routine so that there will not be another form of “misjudgment”.
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