H&M Apologizes For Having Black Child Model ‘Coolest Monkey’ Sweatshirt

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H&M apologized Monday for putting a black child model in a “Coolest Monkey” sweatshirt after customers complained that it was racist and threatened a boycott.

The Swedish fashion retailer offered apologies after being accused of racism for advertising their “Coolest Monkey In The Jungle” sweatshirt on a black child model, reported Buzzfeed News. The sweatshirt is no longer sold in the U.S., but is still sold online in other countries, added CNBC.

Another Twitter user called it a “projection of your neo-colonial thinking” since the white child model was wearing a “Survival Sweatshirt.”

“This image has been removed from all H&M channels and we sincerely apologise for any offence this has caused,” an H&M spokesperson said to BuzzFeed News in a statement.

The retail giant is also reviewing their internal routine so that there will not be another form of “misjudgment”.


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