Hollywood is entering awards season on the heels of a tough couple months, and the ratings for Sunday night’s Golden Globes will not help.
Early returns show that the awards show, which was not shy about political grandstanding and Trump-bashing, is posting weak ratings returns. According to Variety, early ratings numbers show a drop of five percent in total viewers from last year.
Nineteen million viewers tuned in to NBC to watch, numbers that were down 5 percent from 2017’s 20 million. The ratings in the demo were even worse, however. For adults 18-49, the ratings was 5.0, down 11 percent from last year’s 5.6 rating.
“The 2016 Golden Globes finished out with a 5.5 and 18.7 million,” Variety reported.
The numbers are due to change slightly throughout the day, but it’s not a good sign for the industry.
The movie industry has been reeling from a season of bombshell sexual assault charges against their most famous and powerful moguls and actors. The summer box office posted weaker returns than it has been in a decade. So all eyes were on the black-clad stars when they walked the red carpet on Sunday for the Golden Globes.
Or were they?