Dan Lovinger, NBC Sports executive vice president of advertising sales, said Thursday that the average price for 30-second Super Bowl LII ads sold so far are “north of $5 million,” according to the Los Angeles Times.
The network expects to collect $500 million in total ad revenue from the Super Bowl, which is around the same as last year for America’s most-watched program in U.S. television history. The $5 million average price tag ties last year’s rate, which was a record high. Still, some analysts argued that the cost was (and still likely is) “a bargain.”
“All we’ve seen is enthusiasm for the Super Bowl,” Lovinger said, reports the LA Times, adding that there are still a handful of open ad slots. “The game itself almost transcends the season,” he continued, presumably addressing the uptick in injuries and player protests and declining television ratings.
The Super Bowl is the preeminent sporting event in the U.S., especially since the NFL and football are the most popular sport and sports league and have been for awhile.
Football did not take much of a dip in the latest poll showing it’s America’s favorite sport, and the record high cost of Super Bowl ads indicates this year will be a strong showing.
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