Abercrombie Kids launched a gender-inclusive children’s fashion line Wednesday called the “Everybody Collection.”
Abercrombie Kids, a division of Abercrombie & Finch, launched the 25-style collection online and in stores. The unisex clothing ranges in price from $19.95 to $69.95 with sizes from 5/6 to 15/16, reported Teen Vogue. The Abercrombie merchandise team believes customers do not want to be restricted to a particular colors or styles.
Abercrombie conducted focus groups in hopes to meet consumer’s needs, reported WWD.
“Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl. Our Everybody Collection is one assortment, in one size run, that covers the trends we are seeing in both color and style,” stated Stacia Anderson, the brand president of Abercrombie Kids and Abercrombie & Finch.
WATCH:
Introducing the Everybody Collection! Made for every kind of kid and every kind of adventure.
Shop the collection: https://t.co/NG4u2Frplo pic.twitter.com/k9iyD7xK8w— abercrombie kids (@abercrombiekids) January 11, 2018
#Abercrombie kids is launching a #unisex collection for spring @wwd #retail https://t.co/on5iZ9t2ka pic.twitter.com/by8dGQOBMp
— Propeller (@PropellerComms) January 18, 2018
.@abercrombiekids reveals new clothing line for kids. https://t.co/cYFX0HArJa pic.twitter.com/s7vNGf6vJS
— hypekids (@hypekids_) January 18, 2018
Abercrombie joins the ranks of other clothing brands for children that aim to rethink gender biases. The Girls Will Be clothing line offers merchandise with “no sparkles or frills.”
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