L’Oreal Hijab Model Steps Down After Anti-Israel Tweets Surface

Amber Athey | Media and Breaking News Editor

A L’Oreal shampoo model has stepped down after her anti-Israel tweets were uncovered by The Daily Caller.

The model, Amena Khan, was touted as the face of a new L’Oreal hair campaign featuring women in hijabs. (RELATED: L’Oreal’s New Hair Product Campaign Features Woman In Hijab)

“L’Oréal Paris UK are both proud and excited to be launching such a unique and disruptive campaign for the haircare market, a category which in previous years has been perceived as the cliché of beauty advertising,” Adrien Koskas, L’Oréal Paris UK general manager, said about the new campaign.

However, after going through Khan’s tweet history, TheDC uncovered a string of tweets from 2014 that were virulently anti-Israel and borderline anti-semitic. (RELATED: L’Oreal’s New Hijab Model Is Virulently Anti-Israel) 

Khan accused Israel of being an “illegal” genocidal state that routinely murders children and other Palestinian civilians.

“You’re complicit in the supplying of weapons to a terrorist state,” she tweeted at then-British PM David Cameron. “You offered ‘staunch support’ of genocide.”

Khan announced on Monday that she would be stepping down from the hair campaign because of the 2014 tweets.

“I deeply regret the content of the tweets I made in 2014, and sincerely apologise for the upset and hurt that they have caused,” she wrote. “Championing diversity is one of my passions, I don’t discriminate against anyone. I have chosen to delete them as they do not represent the message of harmony that I stand for.”

Khan said she would be stepping down from the campaign because “the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver.”

L’Oreal told The Jerusalem Post that it had “recently been made aware” of the tweets and appreciated Khan’s apology.

“L’Oréal Paris is committed to tolerance and respect towards all people,” We agree with her decision to step down from the campaign.”

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