One of the foremost outdoor sportswear companies in the country created a platform devoted to linking activists with grassroots environmentalist groups that campaign against fossil fuel projects.
Patagonia Action Works is a “kind of a dating site” that the outfitting company’s founder, Yvon Chouinard, hopes will connect activists with local environmental groups. The company has been heavily involved in various activist movements throughout the past several decades.
“Patagonia’s reason for existence is to force government and corporations to take action in solving our environmental problems,” Chouinard said in a video earlier this month launching the new platform. Organizations involved with Patagonia Action Works focus on issues of land, water, climate, communities and biodiversity.
People can flock to the group’s website and connect with affiliated organizations issues they are “passionate about,” Chouinard added. Patagonia Action Works then matches people with events and volunteering opportunities in their area as well as petitions they can sign and ways to donate money.
Patagonia’s executives have worked in the past on anti-fracking campaigns throughout the West.
“We will continue to support grassroots movements that are pushing local, state and federal governments to ban or strictly regulate fracking in communities across the country,” Patagonia CEO Casey Sheahan said in a letter in 2013. “That starts with a statewide ban in Colorado in 2014.”
Patagonia was also one of several groups that helped organize a shutdown of a Milo Yiannopoulos event at the University of California, Berkeley last year.
Patagonia.org gave $40,000 to the Alliance for Global Justice, which provided funding for Refuse Fascism, a communist group that encouraged liberal activists to shut down the Yiannopoulos event. The Ben & Jerry Foundation, the charity associated with the ice cream maker, gave $20,000, while Lush Cosmetic gave another $43,950.
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