Is The Apple Store The New DMV? Customers Say It’s ‘A Lot Like Purgatory’

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Apple customers are not satisfied with the Apple Store’s customer service lately, comparing it to the DMV … and hell. Steve Jobs would not be impressed.

Following recent controversy involving Apple’s public apology letter for slowing down old products to increase purchases of new products, the Apple Store is under fire for lack of customer satisfaction in its retail stores.

According to a 2017 CNBC poll, 64 percent of Americans own an Apple product, compared to 50 percent in 2012. With ever-growing numbers of both product owners and problems, it’s no wonder the Apple Store is struggling to keep its customers satisfied.

People have been expressing their concerns and complaints all over social media lately. A few Twitter users compared Apple’s retail store to the DMV, like this guy:

Another compared it to hell:

And purgatory:

Huge numbers of people, myself included, have Apple Store horror stories of struggling to set up Genius Bar reservations, waiting hours for assistance, and paying too much money for tech problems that seem to happen randomly without much cause other than outdated materials.

Apple has yet to write an apology letter for this large-scale problem, but “the company is renovating dozens of stores across the U.S. in an effort to better achieve its “town square” goals. These revamped stores are larger, which could help with concerns of overcrowding. They also feature a new approach to the Genius Bar with the “Genius Grove,” which allows a section of the store to be focused on repairs and assistance without involving lines,” Business Insider reports.