There Is At Least One Industry Amazon Can’t Seem To Penetrate: Video Games

Eric Lieberman | Associate Editor

Amazon is reportedly ending an endeavor that was once a sign it would enter yet another industry: video games.

The tech company was working on developing a game called “Breakaway,” but decided to terminate the project for not so explicit reasons.

“While we have developed many ideas and made a lot of progress, we are also setting a very high bar for ourselves” a note left on Reddit and signed by the team behind Breakaway reads. “In spite of our efforts, we didn’t achieve the breakthrough that made the game what we all hoped it could be. After a lot of soul searching, the team decided to focus on new ideas. As a result, Breakaway is no longer in active development.”

Amazon ditching the initiative isn’t too significant on its own, but is an ostensibly rare incident for the company when considering how successful it has been so far in penetrating several very different markets.

For example, it has been focusing some of its resources on Hollywood, specifically television and movie production, leading CEO Jeff Bezos to become the recipient of multiple Oscars.

Once a relatively simple e-commerce platform many years ago, the tech conglomerate now has a stake in several industries such as cloud computing technology (which it thrives in), electronics (like smart speakers and tablets), groceries (both in-store and delivery) and, of course, video streaming, among many others. (RELATED: Amazon Wants To Be Your Drug Dealer)

Perhaps due to Amazon’s success and exponentially growing power — Bezos is the world’s richest person — people on either ends of the political spectrum all over the globe, including key public officials like President Donald Trump, have been criticizing the company for purportedly unfair or unseemly business practices.

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