MSNBC isn’t exactly known for its breaking news coverage.
A bizarre moment occurred during the network’s on-air coverage of the YouTube headquarters shooting when host Nicolle Wallace confused a soda pop can opening for potential gun shots.
LISTEN:
“Steve Schmidt, I always go back to the horror of 9/11 and the complete reliance, you know, we’re in our tribes, we’re in our corners most of our lives,” Wallace said.
That’s when the near-unmistakable sound of a soda can opening – for some reason, live on-air – could be heard on the MSNBC set.
“I think we just heard some gunshots,” Wallace reported. “Should we listen to that for a second, control room? Not gunshots? OK. They’ll tell us if there’s something we need to — to dip in and listen to.”
In a breaking news situation, it is absolutely imperative to refrain from undue speculation. That might also entail saving your Mountain Dew fix for the office breakroom.