Those new to website hosting and promoting their business online may find simple web design and optimization overwhelming, and some may find it difficult to master online metrics in order to create conversions. If this sounds like you, remember there are a wide variety of tools available to make curating your online business presence less-anxiety inducing. Furthermore, the following tips will help bring you back to your business mission when designing becomes complicated, or should you get lost at any point while editing your site and building your brand.
- Know Your Target Market
Who is your ideal customer? What demographic are you targeting your efforts toward? Ask yourself what their age, gender, and extracurricular interests are. If you’re trying to reach other businesses, what industries do you think would benefit from your product or service and why? What unique need are you meeting? This will help you cater your site to your prospective clients, increasing your chances of catching their attention and creating a sale.
- Clarity Is Key
It’s important not to assume that everyone who stumbles upon your site knows exactly what you’re offering or what you do; your copy should therefore make that clear regardless if it feels obvious to you. Ensure that it only takes a few seconds for your users to familiarize themselves with the core facets of your business. Make sure that a layman can easily decipher who you are, what you do, and how what you do can benefit their lives simply by reading your landing page.
- Keep The Design Simple And User Intuitive
Present-day users are often bombarded with clutter as they search the web; the last thing they need is to feel flooded by choppy text, too many images, and a layout that is incoherent when visiting your website. When designing your site, focus on minimalism, colors that compliment one another, and be strategic about how and where graphics are used; make it simple and easy for users to navigate. This will help your brand stand out.
- Choose A Reliable Host
A reliable host that consistently monitors their servers will provide both you and your users with lightning fast speeds and guaranteed uptimes, in turn boosting your SEO and making you more discoverable to new customers within your target market. Furthermore, choosing a local server will help businesses whose users are based in a particular country or city connect to their audiences faster. Reliable uptime is vital for any site, and a strong host like HostPapa will often alleviate these challenges for you by providing you with a strong website builder that offers a variety of professional layouts to work with across a number of key platforms.
- Make Website Security A Priority
With so many security breaches happening everyday, and hackers coopting valuable and confidential information for their own malicious means, businesses have to keep themselves and their users protected. Be sure your website has a strong firewall, that you install regular updates to your business apps, ensure users’ information is encrypted every time they log in, and invest in software that tells you when you’re vulnerable to malware; a strong host will also be able to offer these tools to you.
- Consider VPS Hosting
For businesses that anticipate growing out of shared hosting relatively quickly, consider a Virtual Private Server (VPS). A VPS will provide companies with a dedicated set of resources, enhanced server monitoring, premium root level access, and the ability to manage multiple servers at once. What’s more is their server will be provisioned on black-list free IPs enhancing their level of security. These plans start as low as $19.99 for the first month and they’re ideal for e-commerce sites requiring stronger protection from threats, or sites that have enjoyed an increase in traffic, as this is likely to cause issues for other members using their shared platform.
Before you sign up for a hosting service, consider which of their plans will suit the needs of your business, and what upgrades they’re able to offer you as your enterprise expands. As well, take a look at the cost of a plan compared with what features it includes and which of them you anticipate getting the most out of. If you’re ready to pursue the route of a VPS, choose a company that values security and lets you opt out of features you don’t use so you can personalize your online experience.
Hopefully these steps will help you along as you build your website and solidify your online presence. With the right site layout and the proper hosting plan, you’ll be well on your way to growing your business.
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