MSNBC replaced the popular “Rachel Maddow Show” with a town hall on racism on Tuesday night and their ratings are suffering the consequences.
The network opted to hold a town hall on “Everyday Racism in America” hosted by anchors Joy Reid and Chris Hayes to discuss recent race-related controversies with Starbucks, Roseanne Barr, and more. (RELATED: MSNBC Chooses Whitest Dude In Media To Host Town Hall On Racism)
MSNBC took a big risk putting the town hall at 9 pm ET because they had to compete with “Hannity,” Fox News most highly-rated show. Unfortunately for them, the town hall fell well below the ratings usually enjoyed by Rachel Maddow at that time.
According to Nielsen Media Research, the program got just over 2 million viewers. Comparatively, Maddow’s show received an average of 2.6 million viewers during the month of May and an average of 2.8 million throughout all of 2018.
The town hall ended up bringing in 22 percent less viewers than Maddow’s show did on average in May.
Meanwhile, FNC’s “Hannity” still dominated with 3,451,000 viewers.