Cancer Campaign Removes ‘Women’ From Advertising To Include Transgender People


Daily Caller News Foundation logo
Grace Carr Reporter
Font Size:

A campaign to educate women about getting screened for cancer removed the word “women” from its advertisements to make sure transgenders feel included.

“Cervical screening (or the smear test) is relevant for everyone aged 25-64 with a cervix. Watch our animation to find out what to expect when you go for screening,” a campaign tweet reads. The campaign previously indicated that screening is “relevant for women aged 25-64,” The Telegraph reports.

“Cervical cancer develops in anyone who has a cervix. This includes women as well as people with other gender identities such as trans men,” Cancer Research UK Health Information Manager Fiona Osgun said. The word replacement was also intended to encourage women who identify as men to make sure to get tested for cervical cancer. (RELATED: University Renamed Its LGBT Center Because The Label Wasn’t Inclusive Enough)

A number of universities have also taken out male and female language from their programs and renamed building to make them more inclusive of all gender identities.

The University of Wisconsin-Madison recently renamed its LGBT Center to the Gender and Sexuality Campus Center in an effort to better serve its students who identify with a gender not described by the LGBT label. Duke University and the University of Illinois at Chicago have also changed the names of their LGBT centers. Duke’s LGBT center became the Center for Sexual and Gender Diversity, while the Chicago university renamed its center to the Gender and Sexuality Center.

Cervical Cancer Awareness week began Monday.

Follow Grace on Twitter.

Content created by The Daily Caller News Foundation is available without charge to any eligible news publisher that can provide a large audience. For licensing opportunities of our original content, please contact