Netflix is planning to include family-friendly and faith-based shows for its future programming in an effort to increase viewership in the religious community.
“It’s a very important audience to us,” vice president of original series Cindy Holland told reporters Sunday at the 2018 Television Critics Association’s Summer Press Tour in Beverly Hills, reported Fox News.
“It represents a significant percentage of the population not only here in the U.S., but around the world,” Holland said, mentioning that she “grew up in a place that was very much steeped in those traditions,” according to Fox.
Holland expressed Netflix’s desire to establish a strong family-friendly programming presence and was driven to “make some great programming for my cousins and their families too,” Fox reported.
Her role is to develop new projects and original programming for Netflix that encompass diversity, ensuring that the streaming service’s 130 million customers who pay for member accounts — spread throughout 190 countries — continue their subscriptions every month, according to Deadline Hollywood.
Netflix has previously been investigated for allegedly allowing child pornography on its site for the film “Desire,” and has faced backlash over its continuation of “13 Reasons Why,” which features teenage suicide, according to The Guardian. (RELATED: Netflix Investigated For Allegedly Allowing Child Porn On Site)
With plans to spend $8 billion dollars in 2018, Netflix will produce 700 original shows to its estimated 700 million users — who are not necessarily primary account-holders — not to mention 80 original films, reported Variety.
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