The Catholic Church has criticized a Lithuanian ad campaign promoting its capital city as “the g-spot of Europe” ahead of Pope Francis’ visit.
The advertisement, originally developed by students of the Atomic Garden School in January, features a nude woman laying on a bed sheet printed with a map of Europe. Her hand clutches Lithuania in a sexually suggestive manner and the text above her reads “Vilnius, the G-spot of Europe” and “Nobody knows where it is, but when you find it, it’s amazing.”
— I Love VILNIUS (@ILoveVilnius) August 7, 2018
Lithuanian priests denounced the ad, objecting to the use of “women’s sexuality for advertising” and saying that it promoted “wrong ideas” about Vilnius, according to The Associated Press. The timing of the Go Vilnius tourism agency’s attempt to make the ad go viral, just ahead of the Papal visit, also drew ire from the Catholic Church. (RELATED: Famous Christ Statue Set Ablaze Ahead Of Pope’s Visit)
Lithuanian Prime Minister Saulius Skvernelis rejected that criticism Tuesday, saying he does not believe the ad crosses a line.
“I think it’s a strange advertising choice, but I believe it does not cross the line in a democratic country,” Skvernelis said according to AP.
“As to the timing, we are speaking about a very important visit to Lithuania. So perhaps these steps should have been coordinated, but that’s the decision of Vilnius,” he added.
Inga Romanovskiene, manager of Go Vilnius, also agreed that the Papal visit is “a very important event,” but that the reason for using the students’ design for the ad is because Vilnius faces stiff competition for tourism from other European cities.
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