Former first lady Michelle Obama is teaming up with BET to urge black women to register to vote, asserting that “black women … lead, people follow.”
Obama shared her message in a video posted to BET’s Twitter account on Sunday night.
.@MichelleObama has a special message from #BlackGirlsRock for women of color: Help your sisters, children, and congregations get registered and ready to vote! Do so with @WhenWeAllVote at https://t.co/N9OSYcz6xy. #WhenWeAllVote #BETImpact pic.twitter.com/X7bSxVp8uO
— BET (@BET) September 10, 2018
“Hi, everybody. I want to talk to you about an issue I care deeply about, and that’s the power and importance of casting our votes and making our voices heard,” Mrs. Obama said. “Now, this is something that my parents taught me from a young age.”
“We’ve all seen the difference we can make when we choose to cast our ballots, and we’ve seen the consequences when we don’t bother to show up to the polls,” she continued.
Obama explained that she is appealing directly to women of color because they “know how to get things done for our families, our communities, and our country.”
“When we use our voices, people listen,” Obama asserted. “When we lead, people follow.”