Elle Magazine spread fake news about Kim Kardashian and Kanye West’s relationship Thursday in an effort to get their readers to register to vote.
The media outlet published a tweet Thursday afternoon insisting that Kardashian and West were “splitting up.” However, the linked “article” actually went to a voter registration page.
Kim Kardashian and Kanye West are splitting up https://t.co/epwKG7aSBg pic.twitter.com/u7qqojWVlR
— ELLE Magazine (US) (@ELLEmagazine) October 18, 2018
“So far in the primaries, women have beat long-time incumbents and created historic races, all while redefining what it looks like to be a woman in politics,” the registration page said. “Take a few minutes to complete the form below, and be sure to cast your vote on Nov. 6.”

Elle Magazine Voter Registration (Screenshot: October 18, 2018)
Several Twitter users accused Elle of unfairly tricking people and urged them to remove the false tweet.
I was gonna vote but now I don’t wanna
— KT NELSON (@KrangTNelson) October 18, 2018
This is trash nonsense. Who do you think you are reaching with this? Guess what? One can be civic minded and interested in celebrity gossip. Do better.
— roxane gay (@rgay) October 18, 2018
delete this.
— Ryan Mac (@RMac18) October 18, 2018
This is a disgrace
— Brian Flood (@briansflood) October 18, 2018
This is what fake news looks like. It’s deceitful, ugly and just for the clicks. Big shame.
— michael litman (@mlitman) October 18, 2018
This is condescending. People can care about more than one thing at once!
— Erin Strecker (@ErinStrecker) October 18, 2018
wrong link…. looks like your social media person’s getting fired!!!
— Josiah Hughes ???? (@josiahhughes) October 18, 2018
And the media wonders why more and more people are taking them less and less serious
— The Paedophile Hunter AKA Stinson Hunter (@StinsonHunter) October 18, 2018
not funny
— Sally Shin (@sallyshin) October 18, 2018