When Santa comes down the chimney this year, he might be welcomed to the smell of fried chicken.
KFC is getting into the holiday spirit by debuting a firelog that smells like their famous fried chicken. The logs are made of recycled material and can burn up to three hours for the price of $18.99 per log.
But before you start getting ideas for your under-$20 Secret Santa gift, it should be noted that the logs sold out in hours Thursday, despite KFC’s attempt to space sales out by limiting logs to five per person.
Introducing the 11 Herbs & Spices Firelog from Enviro-Log®, the best way to make a fire smell less like fire and more like fried chicken. Get yours today at https://t.co/u2baCmHQYF. pic.twitter.com/y4TRf4cqQs
— KFC (@kfc) December 13, 2018
The fast-food chain announced on Thursday that they will begin selling the KFC 11 Herbs & Spices Firelog that will smell like fried chicken when lit. (RELATED: KFC Names Its First-Ever Female Colonel Sanders)
“At KFC, we have always been proud of our role in bringing loved ones together at the dinner table around a bucket of our world-famous fried chicken,” Andrea Zahumensky, the chief marketing officer of KFC US, said in a statement. “Now, this winter, we’re bringing all the things we love — family, friends and fried chicken — together around the fire with our scented firelog.”
We’ll see how well this new advertising strategy works over the holiday season.