Supermodels like Gigi Hadid and Hailey Baldwin aren’t just dressing to look good these days.
The insanely successful models were both recently spotted wearing an increasingly popular label that promotes an anti-gun violence message. The brand, which was founded by designer Samuel Krost, is intended to benefit victims of gun violence and shootings, as well to as raise awareness for preventable tragedies in the future.
Krost New York is a relatively new brand, founded only in fall 2018, but it’s already got top models debuting it on the streets. (RELATED: Gigi Hadid’s Latest Modeling Campaign Is Getting Major Backlash)
Here’s Gigi Hadid wearing a Krost shirt with the phrase “support your friends” embroidered onto its front.
— Vogue Runway (@VogueRunway) January 15, 2019
Hailey Baldwin has also been spotted wearing the brand, recently donning a belt with the phrase “for support” written on it.
Baldwin is also a vocal advocate for the students of Marjory Stoneman Douglas High School. She wore a Stoneman Douglas High t-shirt when she hosted the iHeartAwards last year.
4- Hailey Baldwin showed her support for the students at Marjory Stoneman Douglas High School at the iHeartAwards2018 (she hosted the show that night!) pic.twitter.com/sut5wYJb7v
— marie (@rauwaIejandro) June 24, 2018
Krost is an official partner to the March For Our Lives campaign, which is a group that promotes safe gun laws and lobbies politicians to change perceived-loose gun laws across the country. Krost also donates a portion of its proceeds to March For Our Lives.
“We are a team of ‘positivists’ — those who believe in being positive influences and support for our families, friends and communities,” Krost’s official website explains. “As an integral part of our mission, we provide tangible support to our nonprofit partners.”